Black Friday Weekend finds its way to Europe
Although it is still more than a month away from the Black Friday and Cyber Monday shopping holidays, e-retailers are preparing their webshops and checking their stock in preparation for the upcoming traffic. Black Friday has become a major e-commerce event, during this weekend (between November 25th and November 28th) the e-commerce sales will increase to an estimated 2% (up to $6 billion) of the total annual market revenue in the US. At this moment customers are saving and anticipating for Black Friday and Cyber Monday to do their holiday shopping. The trend is showing that the e-commerce sales has grown last year with up to 12% on Black Friday. Customers are trying more often to find their major discounts online, instead of buying their deals in store.
Spreading to Europe
Amazon introduced this shopping weekend to its European customers in 2010 and more firms forced to compete during this weekend on online shopping offers. Some European shoppers need a little nudge to understand why they are getting a deal. The UK is still the market leader in this holiday weekend, up to an estimated $3 billion will be spent online over the weekend. This is half the volume of the total spending in Europe during this weekend. However, the overall European market is growing, the market volume increased last year with 15% in Europe. European customers start to find their way to Black Friday weekend.